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More Training for Dream Doors Franchisees


Dream Doors, the kitchen facelift retailer and recent winner of the ‘Best Overall Marketing Campaign’ at this year’s Franchise Marketing Awards, has added two more courses to its award-winning training programme.

Franchisees can now send their staff on a day’s training to help them understand how better to deal with customers. And franchisees themselves have access to extra management training that helps them get the best from their staff. The cost of all this is covered by Dream Doors head office.

“Introducing business coaching six years ago was one of the best decisions we made,” says managing director, Troy Tappenden. “These courses are run by a dedicated training company and are written specifically for Dream Doors. They complement our own in-house induction programme, kitchen industry training and ongoing field support.”

“We’ve added extra courses each year as Dream Doors expands and the two new ones for 2012 are a response to the growth in our franchisees’ businesses which, in turn, are becoming more heavily staffed. Some showrooms turnover more than half-a-million pounds each year and, in addition to the typical husband and wife owners, there will be full-time employees and a selection of sub-contracted kitchen fitters to manage.”

Training days are held at a conference centre in the midlands which also provides franchisees with the opportunity to network. There are courses that cover marketing, finance and customer care, as well as regular sales training split into three modules: one for new franchisees, another for those who are more experienced and refresher training to sharpen everyone’s skills.

Adds Tappenden: “We won a government-backed National Training Award for our sales training, an award that is totally outside of franchising. What’s great for all of us is that every time a franchisee or a member of their staff attends sales training there is an immediate improvement in their turnover. That’s why we will always run refresher sales training courses!”


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