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Experienced kitchen salesman, Andy Hart, has taken on a new challenge. After spending six years heading up the sales for Dream Doors’ company-owned outlet in Hampshire, he’s now travelling the country supporting its franchisees. He joins established franchise managers, Bryn Jones and Deena Garside, who’ve collectively spent 15 years in-territory for the kitchen facelift retailer.
After 38 percent growth in 2012, and recording year-to-date sales up 30 percent, Dream Doors isn’t short of customers. But with new showrooms opening every month, the brand’s founder and managing director Troy Tappenden knew he needed to bolster his management team.
“We’ve got 50 franchisees spread across the country, and perhaps half-a-dozen more ready to launch this year,” Troy says. “Hardly any of them have any kitchen-industry experience, and most haven’t run a business before. They need support. And they definitely need it in sales.
“We added to our marketing team earlier this year and are now generating half the franchisees’ leads in house. So we’ve got that side of the business covered,” he adds. “But we’re a sales-driven business. And bringing Andy over from my own showroom will help franchisees convert more of the leads we send them.”
Andy began his career in kitchens with DIY giant B&Q, becoming the top sales consultant at both its Basingstoke and Havant stores. His average conversion rate at Dream Doors has been 50 percent, bringing in more than £3million of revenue.
“I’m looking forward to a new chapter in my career with Dream Doors,” Andy says. “I’ve already met lots of franchisees and will accompany them on customer visits. I know I can help them sell more, but I can also give them an insight into the kitchen industry based on my 12 years’ experience.”
Dream Doors is the UK’s largest kitchen facelift retailer. It specialises in made-to-measure kitchen doors, but also supplies worktops, sinks, appliances and innovative storage solutions. A facelift is typically half the price of a comparable new kitchen and can be installed in a day or two.
The total investment for a Dream Doors franchise is £75,000, which includes the franchise fee, training, the showroom fit out and working capital for at least six months. The top franchised showroom will turnover close to a million pounds this year, and some franchisees enjoy six-figure incomes. The brand is recruiting franchisees from all over the country, and will be on stand M160 at the National Franchise Exhibition in Birmingham on 4th and 5th October.
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