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Dream Doors has won ‘Best Online Marketing Campaign’ in this year’s Franchise Marketing Awards (FMAs). Shortlisted in three categories, this is the seventh trophy the kitchen facelift franchise has won in the last eight years. The company, a finalist for ‘Best Website’ and ‘Best Franchisee Marketing Support’ trophies as well, has notched up a record 24 nominations since the FMAs began back in 2006.
“If there was one award we felt we deserved the most, it was this one,” said Dream Doors founder and Managing Director, Troy Tappenden. “We’ve invested huge sums into online marketing in the last two years, which has helped our franchisees increase sales by 75%.
“Last year, sales from online enquiries accounted for 30% of franchisees’ turnover – or £5million. This year it is running at 40%. And, of course, online marketing helps drive customers into our showrooms, and complements all other offline activities too.”
The FMAs, organised by Venture Marketing Group, recognise franchised brands that deliver both creative and innovative campaigns, and provide the highest standards of advertising and marketing support to their franchisees.
Adrian Goodsell, Head of Franchise Sales at Venture Marketing Group, said: “Congratulations to Dream Doors on winning this award. The winners in each category beat very strong competition to earn their trophy as the standard of the campaigns entered was extremely high.
“High quality marketing like this is a major reason why these franchised businesses and their franchisees are increasingly successful, even in the recent economic climate.”
With 50 franchised showrooms throughout the UK spread as far afield as Truro and Glasgow, Dream Doors is the UK’s only national kitchen facelift retailer. The company specialises in kitchen makeovers – a time and money saving alternative to a full kitchen – and has been trading since the late 1990s. As a sales and management operation, franchisees don’t require any kitchen industry experience; the top three Dream Doors franchisees last year – who collectively generated sales of more than two-and-a-half million pounds – came from the IT and education sectors, while one was an ex RAF officer.