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Last year, Dream Doors Oxford’s owners Elaine and Mike Hurley became the brand’s first franchisees to top one million pounds in annual sales. The Hurleys, who operate from a showroom in Abingdon, had achieved just over £936,000 by the end of November. But, admits Mike, they weren’t sure they’d bring in enough sales to hit the million pound mark in December, traditionally the quietest time of the year.
“In the end we took £78,000 of orders before Christmas to finish the year on £1,021,000,” said Mike “We’d always said a million pounds was achievable. I’m pleased we’ve done it – and that we were the first to do it – but I know we won’t be the last.”
Like most Dream Doors franchisees, Elaine and Mike didn’t have any kitchen industry experience before starting their business back in 2009. Since then they have sold more than £3million pounds of kitchen makeovers – and that includes six months of working from home. The couple have broken every record held within the 15-year-old brand, achieving an incredible £187,000 sales in one month back in September 2012.