Online investment increases Dream Doors franchisee sales by 50 percent

Sales made by Dream Doors franchisees are up 50% in 2012 – previously it had taken three years to achieve this level of growth. With this achievement, Dream Doors beats an industry-wide downward trend. This success is largely due to Dream Doors’ online innovation.

In 2010, less than 5% of franchisees’ sales came from online leads. While the website played a part, it was mostly visited by customers who had already seen an advert, visited a showroom, or received a recommendation from a friend.

As 2010 drew to a close, Dream Doors began to place more investment into online marketing. In addition to hiring a digital marketing expert, Dream Doors introduced pay-per-click campaigns and made the website more functional. This initiative had a great effect; at the end of 2011, franchisees’ sales from internet leads had multiplied to 1.3 million – five times what they had been previously.

That figure has doubled again this year, and the website is now the source of 30% of all enquiries. Some franchisees are making half their sales as a result of online leads. This digital marketing offers a great return on investment as it only takes up 10% of the Dream Doors marketing budget…

Click here to read more..

Latest from the blog

View all posts
Dream Doors Chester and Wirral Opening

15 June 2017

Professional kitchen makeovers arrive in the Wirral Area

Dream Doors, the Uk’s leading kitchen door replacement company, has just opened [...]

Read more
Dream Doors South Glasgow Opening

14 June 2017

Award Winning High-Quality Kitchen Makeover service comes to the South Glasgow Area.

Dream Doors, the UK’s leading kitchen door replacement franchise, has just opened its brand-new showroom in the South Glasgow Area.

Read more
Dream Doors Exeter Showroom

2 June 2017

Kitchen Makeovers Come to the East Devon Area.

Dream Doors, the UK’s leading kitchen door replacement company, has just celebrated yet another showroom opening, this time in Exeter under the ownership of Mike Maughan-Brown!

Read more
Dream Doors Simple Excersise

25 May 2017

Simple Exercise to Help the Body and Mind

We all know that being physically active is beneficial for our bodies. Although, it can also be incredible advantageous for our minds, keeping them strong whilst releasing positive chemicals.

Read more
Dream Doors Sleep

18 May 2017

Our Guide to a Better Sleep

Its better sleep month! Time to put some energy towards one of the most important parts of the day, with a little help from us.

Read more
Dream Doors Greener Kitchen

12 May 2017

Our Guide to a Green Kitchen

Global warming is happening and it's our job to help prevent it. As such, why not take some time reading our guide on how to achieve a truly green kitchen?

Read more

Find your local showroom
enter the first part of your postcode only

Get a quote

enter the first part of your postcode only