Dream Doors celebrates its 50,000th kitchen makeover
30th September 2016
Kitchen makeover specialist Dream Doors is celebrating the sale of its 50,000th kitchen makeover, and also its best financial figures since it began trading in 1999.
Image above: Dream Doors Head Office Area Manager Darren Chadwick, 50,000th Dream Doors customers Mr and Mrs Hedges, Dream Doors Norfolk Owners Helen and Philip Mahon
The 50,000th sale was made by Helen and Philip Mahon, owners of the Dream Doors franchise in Norwich and was made to happy customers Mr and Mrs Hedges. Dream Doors only sold its 40,000th kitchen in August 2015, illustrating the rapid growth of the company and on-going demand for its kitchen makeover services.
Dream Doors’ financial figures up to and including Q3 2016 have also surpassed expectations. With turnover for 2016 projected at £40M, the overall group turnover (including HQ) to the end of September was already in excess of £28M, with the busiest period in the year still to come.
“2016 is going to be our best year ever, even better than we forecasted at the start of the year,” said Troy Tappenden, MD, Dream Doors. “For the entire network to sell 10,000 kitchen makeovers in around a year, shows the strength of our business model and the collective hard work across our franchisees, which now number more than 70. Kitchen makeovers are such a straightforward idea – we know our audience and what it is they want, and we give our franchisees the training, tools and support required to deliver that to their customers.”
Dream Doors allows customers to completely overhaul their kitchen for a fraction of the cost of a full re-fit, by replacing work surfaces and doors to create a completely fresh look. All doors are made to measure in the UK, and are available in a massive range of colours, styles and materials.
Husband and wife team Helen and Philip Mahon and sellers of the 50,000th kitchen, have owned their Dream Doors showroom since 2007 and it has been one of the strongest performers in the Dream Doors network during that time. They feel the trust they can instil in their customers is vital to their on-going success.
“To be the sellers of the 50,000th Dream Doors kitchen makeover is a landmark achievement and we are delighted to be a part of the company’s success” said Helen Mahon. “Our customers place a lot of trust in us – that’s what we hear time and time again as to why they buy here – and each and every sale is important to us.”
Mrs Hedges, buyer of Dream Doors’ 50,000th kitchen said: “We are so pleased that we used Dream Doors. From first contact with them, through to the completion of the kitchen, everything and everybody has been first class.”
Dream Doors’ emphasis on meeting its customers’ needs is illustrated by its recent award nomination by the British Franchise Association, for customer focus. Selected from hundreds of franchisors across the UK, Dream Doors made the final three at an awards ceremony in June.
The focus on service was further reflected in Dream Doors’ record-breaking Checkatrade results. The company achieved an average customer rating of 9.7 out of 10 and of all the feedback left on Dream Doors via Checkatrade, only one in every 187 jobs showed reasons for concern. The national average is 1 in 4, prompting Checkatrade.com boss, Kevin Byrne to describe Dream Doors’ figures as “nothing short of remarkable.”
“The support and training that we give our franchisees, allows them to deliver excellent service and win the customer’s trust that is so important in the kitchen industry,” continued Troy Tappenden. “We’ve all done extremely well to record such strong sales figures for 2016 and I look forward to continuing that success throughout the rest of the year.”