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Dream doors wins ‘Brand Builder Of The Year Title’

Dream doors wins ‘Brand Builder Of The Year Title’

Dream Doors are ‘Express Newspapers Brand Builder of the Year’ in the British Franchise Association’s (bfa) 2008 Franchisor of the Year Awards.

Dream Doors Kitchen makeovers, involving kitchen door and drawer front replacement, are big business, and Dream Doors made it a priority to ensure that their brand continues to represent the UK’s number one franchised kitchen door replacement company.

By enhancing its brand aesthetics Dream Doors are confident that they and their franchisees have the best materials at their disposal for creating quality leads and better conversions.

Significant investment in brand image, and a more focused approach to brand marketing have helped to drive up group sales by 25 per cent.

Director General of the bfa, Brian Smart, added: "Making a business more successful is always a challenge and Dream Doors is an excellent example of the benefits of franchising. By utilising tried and tested methods of network management they have been able to effectively create a business that both supports and is supported by the core brand. This is franchising at its best."

HSBC has been supporting the franchise industry for more than 20 years and the bank’s Head of Franchising, Cathryn Hayes, added her congratulations to the Brand Builder winners: "It takes courage as well as exceptional skills to pioneer new ground and Dream Doors have set an example that others are sure to follow."